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5 Marketing Strategies That Will Attract Potential Buyers
By: Laitiah Huynh
March 29, 2022

When selling your home, you want as many people to be aware of it as possible. Every home and seller is unique, but here are some of the most frequent and effective strategies for ensuring that potential buyers are interested.

Number One - Photography:

Photos are your best friend when it comes to advertising your property especially because in most cases it answers a lot of questions for consumers; How large are the bedrooms and do they include built-in-robes? Are there any updates to the structure of the home? Is the garden well-maintained? Does the kitchen have a lot of joinery? One of the most effective marketing techniques is still high-quality photography that showcases your home in its finest light.

Number Two - Signboards and Brochures:

Signboards are extremely valuable throughout the selling process of your home. “For Sale” signs have been used for centuries because they genuinely work in terms of engaging buyers. A large majority of purchasers will reside nearby, informing them that your home is for sale sometimes leads to inquiries even before additional marketing begins.

In regards to brochures, you will be surprised at how many potential buyers love having a brochure in their hand, especially at open inspections. Brochures are also something people come back to when comparing the houses they've seen. They are similar to a highlight package in that it exhibits and summarizes the greatest and most desired characteristics of your home.

Number Three - Quality Copywriting:

A buyer is drawn to your home because of the appearance, price, and location of the property. The copy keeps readers interested by emphasizing the advantages of your house, such as the proximity to schools and shops, the year it was built and refurbished, the heating and cooling systems, and even how great the local parks and reserves are. Buyers will be attracted to your home if the copy is well written.

Number Four - Property Advertising Websites:

The majority of buyers start online when searching for a new home. This is where websites such as, realestate.com.au and domain.com.au become handy and a crucial part of the marketing process. Buyers will do online inspections to determine whether a physical inspection is necessary, which is why the appropriate mix of pictures and language will be critical.

Number Five - Social Media:

Social media is always growing and intertwines exceptionally well with the marketing side of your property. Social media is also an effective way to allow homeowners to share their homes to friends and family. Lands Real Estate uses cutting-edge technology to ensure that no stone is left unturned in the search for a buyer, and as a result, we have attracted more potential buyers and sellers to our agency.

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Written by
Laitiah Huynh
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